General Motors Brazil
Period: 2005 to 2010


REQUEST: Audit Program Test Drive across Total Network Chevrolet.


SOLUTION: Service Audit

Intelligent planning from the visit scripts allowing to know each Chevrolet point of sale with resource economy and effective management;


Consolidation of information through the Web Based System of PróWeb - Sinpro;


Integration information processes and management of Sales and Marketing GM.


RESULTS:

  • Control over investment on vehicles directed to Test Drive. (Approximately 1,500);

  • 121% Increase of the six-month average test drive performed;

  • Standardization Program in all 456 Chevrolet dealership Networks;

  • Significant improvement in the management and control program;

  • View full point of sale, with photos of the facade area of Test Drive;

  • Significant increase in sales.

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