Volkswagen Brazil
Period: 2010 to 2012


REQUEST: Monitor the price of more than 110 thousand products in the distribution chain in VW and the replacement parts market.


SOLUTION: Monitoring Prices

Using the methodology PróWeb;


Consolidation of information via the Web Based Sinpró;


Integration with information processes and VW price management.


RESULTS:

  • Reorganization of price management based on analysis of monitoring prices in the replacement parts market;

  • Gain knowledge from the local automotive sector economy;

  • Increased efficiency in the administration from product prices for automotive replacement parts;

  • Repositioning of discontinued products/ captive;

  • Areas Sinergy: After Sales, Purchasing and VW's Controllership

  • Reference in search of joint policies between Volkswagen and its dealers network

  • Significant increase in sales.

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